Engaged by global fashion icon Elle Macpherson and the Bendon group to provide a CMO advisory and create new corporate identity and brand vision for holding group and across its portfolio of ten iconic apparel brands including iconic photo shoot in New York and global launch of new product across USA and Australasia and brand creative campaigns across all products.

Oversaw Honda Racing F1’s global marketing and commercial programme and directed the brand identity for the World Championship winning Brawn GP.

Marketing director of Laureus global brand, oversaw digital platform and publications incorporating international events and launches, created blueprint for global foundation and activity and marketing programme.

Brand and communications development of private horse racing ownership club, working with world leading trainers Sir Michael Stoute and Sir Mark Prescott to create a unique ownership proposition for Far Eastern market.

Directed process of revamping the corporate identity, purpose, narrative and brand of Mayfair’s leading communications and commercial advisory to facilitate further growth and success with full creative roll out of new company identity.

“Snow Leopard Vodka is a unique story and David really helped me to tell it in a way that built us up to become a credible and attractive proposition for upscale investment and successful sale.”

Created History Channel’s brand identity for broadcast of “The People Speak” with Oscar winner Colin Firth and all-star cast.
Defined brand; directed creation of all materials, content and presentation.
Directed high profile VIP event at the Prince of Wales Theatre and partnerships with broadcast and print media.

Directed media operations and sponsor media relations for British and South African athletics, the professionalisation of English rugby union and the 1997 British and Irish Lions.

Special advisor to Unicef Corporate Partnerships Geneva supporting their world renowned FC Barcelona partnership.
Tasked to create a new global sport strategy across worldwide structure and assets.

As a consultant to Dragon Advisory, brand and communications advisory to their client: leading Bond Street jeweller David Morris. Supporting new Group Communications head in successful Royal Academy Partnership.

“David worked closely with me to revise the vision and mission of Euroleague Basketball as it enters its next decade and to create a powerful, embracing community message for our league and clubs that is now a central and embracing part of our ethos and future.”


Overhauled and re-positioned the message and commercial structure of Future Talent, the music charity established by HRH The Duchess of Kent, that supports outstanding young musical talent from low income backgrounds.

“David’s understanding of the philanthropic world as well as his extensive experience in luxury brands and sports marketing gives us a unique advantage in our investment decisions.”

Engaged by Sir Keith Mills, Team Principal of America’s Cup Challenger Team Origin, to advise on their corporate social responsibility programme and core brand values and communication.

Developing individuals and organisational teams to ultimate high performance with a combination of psychotherapeutic gestalt methodology and an inspiration in sport and martial arts (black belt in kickboxing).

Oversaw communications and media management of Africa’s first Olympic Bid and precursor to the FIFA 2010 World Cup.
Created award winning multi-media presentation and bid magazine and newspaper publications.

Developed, together with Eco Schools and financial partner, the “Free Power for Schools” programme. Developed marcom strategy and all brand collateral and content for activation programme rolled out nationally to schools across England.